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7/15/2025Tomorrow's brand makers and future junior managers will find the Marketing/Sales/Media (M. A.) degree program unique in southern Germany. This Marketing Master's program attracts students with excellent career prospects and high application rates.Our marketing degree program prepares graduates of a bachelor's degree in business administration with a focus on marketing or a media degree program for specialist and management roles in the fields of marketing, sales, and media. We qualify our students for marketing in a digital world, including digital marketing, email marketing, influencer marketing, and media design.Our approach is scientifically sound and practice-oriented. We no longer differentiate between traditional and digital marketing. Instead, we prepare our students for marketing in a digital world.The degree program offers a specialization in marketing and sales and also covers content from communication and media management. We impart both strategic and operational knowledge about these customer-oriented areas of corporate value creation, including digital commerce, social media, customer behavior, and customer management. Of course, we also address the topic of artificial intelligence (AI) in almost all courses and teach skills in dealing with this forward-looking technology. Immerse yourself in the world of augmented and virtual reality in the Extended Reality elective.Our graduates benefit from practice-oriented further training in marketing and are ready for a career in marketing and sales.*Most of the courses in the degree program are taught in German and some in English.
#2751
#264
Public
Germany
Ingolstadt
Bavaria
No
1.5 years
3 terms
Tuition Fee (Non-EU): Free
Winter: 15 July 2001 at UTC
NextDate: 15 July 2025 at UTC