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8/15/2025Ascahffenburg UAS describes the program as follows: "The 2-year-Master (MA) degree programme features four semesters in different attractive destinations in Europe. The first semester starts in Poland followed by the second semester in France (year 1). After the summer break students move to Germany or their third semester there before completing their last semester in Spain (year 2). Each semester Mercuri students gain reliable knowledge of different aspects regarding marketing with a focus on customer relationship marketing research and practice. Courses comprise for example aspects of Psychology and Sociology of Consumption and Consumer Behaviour (University of Katowice, Poland), Services Markeing and Customer Relationship Marketing (University of Grenoble, France), Corporate Communication and Market Research and Data Mining (Aschaffenburg University of Applied Sciences, Germany) as well as a consultancy and internship project and a Master Thesis (under the supervison of CEU, Valencia, Spain). Each semester also features an intensive workshop on intercultural competence building and foreign language courses (e.g. French, Spanish and German)."
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Public
Germany
Aschaffenburg
Bavaria
No
2 years
4 terms
Tuition Fee (Non-EU): 1000
Winter: 15 August 2001 at UTC
NextDate: 15 August 2025 at UTC