Digital Marketing (DIM)

Course Overview

The master's program in Digital Marketing (DIM) aims to train full-stack digital marketers. A full-stack digital marketer masters all of the most important disciplines of his or her subject and can implement digital marketing projects from A-Z without outside help. The course is therefore aimed at prospective students who want to understand and implement modern marketing. In three semesters of standard study time, strategic and operative digital marketing knowledge is taught, which the students apply to deliver target group-specific content in the appropriate digital format via the right channels. The skills acquired during study provide students with diverse professional prospects which, most importantly, are not limited to a specific industry. Digital Marketing is a full-time degree program and attendance events take place at Ansbach University of Applied Sciences, mainly at the Rothenburg campus. Lecture content is enriched with digital components and fixed attendance days allow students increased flexibility.